There isn’t a brand quite like Weezie Towels. The female-founded brand didn’t invent customizable towels, but it’s fair to say they’ve reinvented this category—especially with the newest launch: a Palm Beach-inspired collection in collaboration with interior designer Meg Braff. This line has it all, with everything needed to add a touch of the luxury locale from the bathroom to the backyard.
After all, while it’s undeniably timeless, the Palm Beach look is having a moment right now. Liz Eicholz, co-founder of Weezie, tells me, “Palm Beach perfectly embodies the balance of classic elegance and playful charm that people are craving right now. Beyond interiors, the destination itself is experiencing a revival, with chic new hotels, restaurants, and tastemakers spotlighting its iconic, laid-back glamour. It’s a place—and a style—that makes everyday life feel like a vacation, which is exactly the kind of effortless luxury we love at Weezie.”
Here’s a look at Weeze’s most colorful collaborations yet.
A Timeless Collaboration Years In The Making
Launching a collection was a truly natural fit for both the brand and the designer, but the launch didn’t happen overnight. When Eicholz saw Braff’s iconic Madame Butterfly pattern at the 2019 Kips Bay Palm Beach Show House, she knew the designer’s aesthetic was the right fit for the brand.
Braff tells me the feeling was mutual. “I’ve been a fan of Weezie for years—we often order their towels and robes for my interior design projects. When they approached me to collaborate, it felt like a natural fit. I was excited to bring some of my wallpaper and fabric patterns to their fantastic products. Working together has been such a joy, and I’m thrilled to offer something truly special that reflects both our shared passion for creating beautiful, functional spaces.”
Traditional With A Twist
While the majority of towel brands on the market have a modern look, Weezie’s customer prefers a more traditional or grand millennial aesthetic. While the brand initially launched in 2018 exclusively with fluffy white towels and a generous selection of monogram and piping options—over the years, they’ve expanded to robes, bathroom accessories, a kids’ and baby line, apparel, and more.
Although this is the first line specifically inspired by Palm Beach, the Florida town has always been an inspiration for Eicholz and her co-founder Lindsey Johnson. “Palm Beach homes are a constant source of inspiration for me when designing collections for Weezie. They effortlessly embody a fresh, elevated aesthetic—classic yet never stuffy, playful but always refined,” says Eicholz. “Our designs are rooted in tradition, but I love finding ways to add a little fun—a touch of whimsy that keeps things feeling fresh. It’s that ‘traditional with a twist’ approach that makes Palm Beach style so special, and it’s something we always keep in mind at Weezie.”
Weezie X Meg Braff
From towels to tissue box holders, this line is fresh and fabulous. While it’s safe to say everything is worth purchasing, here are a few standout pieces.
The Starter Pack
Not sure where to start? Start with the Starter Pack. The six-piece set features four bath towels and two hand towels in leaf green and cornflower blue designs. Featuring chic scalloped edges, each towel is customizable with a monogram or name.
Fan Scalloped Hand Towels
The Fan Scalloped Hand Towels are the perfect addition to any powder room or bathroom. With hand-cut, hand-finished scallop trim and a vibrant embroidered leaf, these towels are almost too pretty to use.
Pool Lounge Covers
A favorite of Braff, the Pool Lounge Covers instantly elevate any lounge chair. “We made them in my Sporting d’Été print, which is a personal favorite, and it ties back to the collection’s inspiration: poolside entertaining. The matching pillows are adorable, and the whole kit can transform an outdoor space in a snap,” she tells me.
Pillow Shams
A perfect complement to the covers, Eicholz tells me the terry Pillow Shams are a personal favorite of hers. The Pillow Shams are a fun new addition, and the colorful designs really bring Meg’s playful aesthetic to life while still feeling luxurious.”
Perfect for any poolside space or patio, these are available in Palm Pink and Nantucket Blue. Add a monogram, and it also makes a very thoughtful housewarming gift.
Lacquered Waste Bin And Tissue Box Set
Add a pop of pattern to any bathroom with this stylish combo. Featuring Braff’s signature butterfly print in cornflower blue and a grass-green interior, this glossy set instantly elevates the space.
Hat-Holding Beach Tote
Another favorite of Eicholz is the Hat-Holding Beach Tote. “It’s also a standout—it’s the perfect combination of practicality and style, ideal for days by the pool or at the beach.”
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