From big-names like Kelly Wearstler and Nate and Jeremiah to brands like LoveShackFancy and Aerin, brand partnerships with high-profile names are nothing new in the interior design world. But as the social media landscape becomes more complex, one of the most popular direct-to-consumer curtain companies is taking a different approach.
Known as a go-to for accessible custom curtains, TwoPages boasts an expansive range of options, with 897 premium fabrics and 35 curated collections featuring a wide variety of curtain styles, shades, and accessories. Since its founding in 2015, the brand has outfitted more than 600000 households with curtains.
As a brand on the rise, most would assume TwoPages only wants to partner with major names, but the company has taken the opposite approach. This route has proven surprisingly effective and given emerging talent a chance to shine. Here’s a closer look at TwoPages and its most recent launch.
TwoPages X Amy Switzer
Interior designer Amy Switzer might not be a household name yet, but she’s certainly on her way to getting there. For nearly two decades, the Dallas-based interior designer worked for manufacturers designing home textiles for big-box retailers. She even owned a factory-direct bedding company. But in 2022, the designer launched her own studio and the following year, she became an IDS National Winner.
After being featured in a variety of publications (without the help of a publicist), she began to make a name for herself. So, it’s not a surprise that in 2024, TwoPages reached out to the designer about writing a blog post. A relationship and curtain line was born.
“From there, things just clicked. The collaboration felt effortless,” the designer tells me.
Launched in May 2025, Switzer’s collection features a generous selection of twenty different curtains, all of which are velvet. From stripes to brush strokes and ombré aesthetics, Switzer’s background made her an ideal choice to create this collection. “I was really intentional about texture, weight, and the way the velvet catches light throughout the day. The ombré fades and bold stripes were inspired by the idea of curtains as statement pieces, almost like functional art.”
The feel of the curtains was also important for the designer, who tells me, “I obsessed over the hand feel and drape so they not only look elevated but feel luxurious too. These curtains aren’t seasonal—they’re meant to live in your space year-round, softening edges, adding richness, and playing beautifully with layered, eclectic interiors. They’re a true reflection of my design style: soulful, a little moody, and always personal. I worked closely with their team to fine-tune materials, finishes, and scale. It was important to me that the curtains felt artful and custom, not off-the-shelf.”
TwoPages Ambassadors
TwoPages currently has two ambassadors in addition to Switzer: Sara Le, who has nearly 100000 followers on Instagram, and Stefana Silber, who has more than 667000 followers on the same platform. While these numbers are certainly impressive, these designers aren’t as widely recognized as, for example, Jake Arnold—whose following falls between the two.
Because Switzer has experience that far exceeds her platform, working with TwoPages has been extremely validating. “I spent years working behind the scenes designing celebrity home lines where the face wasn’t doing the designing, and I always knew the real creativity came from the product development side. So to be seen and recognized for my own design voice and given the green light to create something that reflects my aesthetic? That was huge. It felt like the industry finally caught up to what I’d been doing all along.”
For TwoPages, skill and talent trump having a million Instagram followers. Brand Rep Evelyn Tao tells me, “It all comes down to authentic alignment. We select ambassadors who deeply resonate with our audience and brand values, making the collaboration genuinely impactful.”
Switzer shares a similar sentiment. “Working with TwoPages has been such a refreshing example of a company willing to think differently—open to a designer who’s spent most of their career behind the scenes now stepping into the spotlight. They saw the value in my experience and gave me the freedom to bring that full-circle perspective into the collection.”
TwoPages Collaborators
It’s also worth noting that TwoPages collaborates with designer content creators who have smaller platforms as well. However, these collaborations aren’t just promoted by the designer (as they are with most brands doing collaborations), but are prominently featured on the TwoPages website.
This also benefits the consumer. Because TwoPages offers such a vast array of window treatments, it isn’t easy for non-designers to decide. So, seeing the finished product in a home can offer both guidance and inspiration, complete with videos and a Q&A.
There are currently eleven different collaborations presented on the TwoPages website, with followings ranging from fewer than a hundred to over 300000.
So, showcasing true talent is what aligns most with TwoPages. And for many of the brand’s collaborators, including Switzer, it’s about being given a chance to showcase their ability and work with a popular brand. “When you’re not used to everything being handed to you, you approach it with more intention, gratitude, and hustle. I was deeply involved in every part of the process, from design to development to marketing and I think that kind of all-in attitude is what helps collections like this stand out. It’s not just about attaching a name, it’s about truly building something.”
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