Creating a successful digital business can be the perfect form of self-employment. It brings with it the ability to work from home and generate unlimited income from selling products and services you truly believe in. However, the obstacle for many is coming up with a winning digital business idea. But what if I were to tell you that some of the best business ideas can come from converting what you’re doing now into a thriving online business?
It’s possible, and below are the stories of three entrepreneurs who have done just that. None of the three women needed to step outside their existing skillset to make it happen.
Meet Brittany Kline, The Savvy Mama
Brittany Kline founded The Savvy Mama in 2022, focusing it on helping overwhelmed moms go from chaos to control by teaching practical systems to simplify daily life—whether it’s meal planning, organizing their homes, or building sustainable routines. The site offers digital products like planners, printables, and challenges, as well as monthly membership with training, resources and community support.
Kline was able to develop The Savvy Mama from combination of experiences coming from two completely different directions. First, she and her husband, Kelan, already had an existing online venture, The Savvy Couple blog, a site they launched back in 2016. It’s dedicated to helping ordinary people make money online, giving her a foundation in digital and affiliate marketing, blogging, and building an online community. Brittany leaned heavily on that experience when launching The Savvy Mama, but she also knew this brand needed to be even more personal and heart centered.
That’s where Brittany’s second skill set entered the equation. As a mom herself, she was keenly aware of the needs and challenges faced by millions of moms around the world. Moms are the ultimate multi-taskers taking care of children, planning and maintaining schedules, helping kids with schoolwork, providing transportation, keeping the household budget under control, finding time for themselves and their spouses, and more often than not, maintaining employment outside the home.
“The best digital product comes from your existing expertise” advises Forbes Senior Contributor, Jodie Cook. “If you’re a marketing consultant, perhaps it’s campaign templates. If you’re a fitness coach, it might be training programs. A top coach can make the AI version of them to replicate their coaching without physically being there. Listen to what your audience already asks for. Pay attention to the questions that repeatedly come up in your work.”
How Brittany Kline is creating a successful digital business with The Savvy Mama
Kline built The Savvy Mama to build a brand, a community, and a full suite of products designed specifically to help overwhelmed moms simplify their lives and feel empowered again. “It’s been incredible to watch how what started with a handful of planners has grown into a full movement helping moms all over the world go from chaos to control,” she reports.
Income for the platform is generated through blog ad revenue (around $10,000 per month), membership subscriptions (roughly $12,000 per month), and digital product sales, which have ranged from $10,000 to as high as $128,000 in a single month.
According to Kline, The Savvy Mama generated $157,000 in total revenue in 2022, its first year of operation. That was followed by $638,000 in 2023 and $619,000 in 2024. For 2025, the site’s year-to-date revenue is already over $500,000.
Kline has largely promoted The Savvy Mama through social media platforms, including her Instagram and YouTube channels.
Brittany Kline’s advice to others who want to start a digital business
Like many successful entrepreneurs, Brittany Kline is happy to share advice with others who want to launch their own online businesses.
Her advice:
- Pick a specific problem you’ve solved in your own life.
- Create a simple digital solution to help others do the same.
- Offer a free resource to grow your email list.
- Create a sales funnel with multiple offers.
- Build an audience by sharing real stories and practical tips.
- Launch a low-cost offer and refine it through feedback.
- Focus on one traffic source at a time (she started with Pinterest and later added Facebook ads).
- Keep going—momentum compounds over time.
“Start messy and stay consistent,” Kline adds. “You don’t need to have it all figured out—you just need to be one step ahead of the person you’re helping. Pick a niche you truly care about and serve that person like you’re talking to your past self. Most important: focus on helping before selling.”
Are there any pitfalls she warns newbies to be aware of?
“Shiny object syndrome is real,” Kline warns. “Stay in your lane. It’s easy to get distracted by what everyone else is doing, but you’ll grow faster by focusing on your person, your solution, and refining your process. Also—don’t burn out trying to do everything. Build systems early!”
Meet Paige Griffith, a.k.a., The Legal Paige
The Legal Paige is a virtual legal education platform and contract template shop designed specifically for small business owners and entrepreneurs. It provides attorney-drafted contract templates, legal resources, and educational content to help businesses get legally legit without the overwhelming cost of hiring a traditional law firm.
The site was launched by Paige Griffith, who decided that there must be a source for necessary legal documents specifically for small businesses and at an affordable price point. While there are several online sources for common, personal legal documents, like wills, trusts and real estate contracts, far less is offered for the types of business documents needed by entrepreneurs and small businesses.
Much like Brittany Kline, Griffith’s foray into building a digital business was the result of two skill sets.
A licensed attorney with a J.D. from the University of Montana School of Law, Griffith practiced law in areas like civil litigation and small business law. Griffith worked as a law firm and federal law clerk while moonlighting in the evenings and weekends as a family and wedding photographer. In the combination of the two occupations, she saw firsthand how costly legal mistakes could be for small businesses; mistakes that often could’ve been prevented with simple education and better contracts.
“I realized there was a huge gap between traditional law firms and entrepreneurs who needed accessible, affordable legal help,” Griffith recalls. “That gap inspired me to create The Legal Paige. Entrepreneurs, particularly those in the wedding and industry service-based space, also are super creative individuals that shove the hard stuff with running a business under the rug for another day. They just didn’t know what they didn’t know so I knew a go-to legal resource for them would help immensely with the backend of running their business.”
How Paige Griffith is creating a successful digital business with The Legal Paige
The Legal Paige earns income through digital product sales and occasional live workshops and speaking engagements. Griffith reports The Legal Paige has generated between $850,000 and $1 million-plus in revenue each year over the last five years.
To generate income Griffith has created The Legal Paige to use a structured approach designed to cover all conceivable small business needs.
“For any new business, I always preach what I call the ‘Triangle of Protection’,” she advises. “First, get solid contracts in place; second, form an LLC to separate personal and business liability; and third, secure good business insurance. Once those three foundations are laid, then you can think about brand protection like trademarks and copyright registrations. Skipping these steps can leave a new business vulnerable from the start.”
From the start, Griffith has intended The Legal Paige to empower small business owners to feel confident and protected. On a practical level, that means taking what can be an intimidating subject—the legal back-end of your small business and legal contracts—and making it understandable, approachable, and actually useful for real-world situations.
The site gives away a large amount of legal education for free through blogs, podcasts, emails, and free resources. The purpose is to instill trust with her audience and showcase The Legal Paige’s business’ values, morals, and ethics of accessible legal information at every touch-point.
“Once you know what you want to sell and how you’ll deliver it to your customers, you need to figure out who your customers are,” recommends Forbes Senior Staff Writer, Small Business, Liz Masoner. “For example, specific to e-commerce, you’ll need to consider whether your customers are local or global. A small local grocery store may find a loyal customer base across the country for locally made products such as regional BBQ sauces.”
Paige Griffith’s advice to others who want to start a digital business
Griffith recommends starting by truly understanding your audience’s needs and speaking their language. “Legal expertise is important,” she cautions. “But being able to explain complex topics in simple, relatable ways is what will make you stand out and build trust.”
Griffith also emphasizes the importance of figuring out your unique selling proposition.
“You have to find your unique way of connecting with people,” she advises. “And network like crazy. Word of mouth means everything in the online space, even more than traditional advertising. That’s why I spent years as a guest expert in other educators’ memberships, online courses, and open Q&As, just to get my name out there and expertise in front of them.”
Griffith emphasizes a four-step approach to building a digital business:
- Define your niche clearly and know exactly who you’re serving.
- Create high-quality products or services that solve real problems for that audience.
- Build trust through education-based marketing—think blog posts, podcasts, free resources/downloads/classes, breakout sessions at conferences/workshops, and partner with others to show your expertise without immediately selling.
- Protect your business legally and operationally from the beginning so you have the foundation you need to scale sustainably.
Griffith added that it also took a strong understanding of digital marketing, e-commerce platforms, and online business operations. Ease of use for customers was a huge priority from the beginning. Finally, Griffith continually investing back into the business, especially into building a solid team to run operations and marketing lanes to grow sustainably and provide a top-tier customer experience.
Meet Alexis Rankin, the force behind NurturPro
Alexis Rankin owns a coaching and consulting business that helps realtors, brokerage owners, and entrepreneurs increase profitability, build teams, and strategically grow their businesses. She recently took the leap of faith in opening a marketing arm of her business, called NurturPro. The business offers brokerage owner clients the ability to recruit more agents with the help of marketing and automation.
Rankin served as the past president of Keller Williams Realty in Boise, Idaho, and was recognized by Keller Williams International out of over a thousand offices as the number one president when it came to overall growth. She is a Master Practitioner in Neuro-Linguistic Programming, taking steps similar to Tony Robbins in investing in her credentials as an expert behind the business.
Over the last three years Rankin reports that the consulting business has been generating roughly $400,000 per year in revenue, while NurturPro launched in January of 2025, and is already bringing in a five-figure revenue per month.
“I have always been very entrepreneurial and struggled with another grown adult telling me when I could and couldn’t take my lunches,” Rankin confesses. “My increasing disdain of being told what to do ultimately led me to take a leap of faith and leave my successful 9-5 as the previous president of Keller Williams Realty in Boise, and start my own coaching and consulting company.”
How Alexis Rankin is creating a successful digital business with NurturPro
Rankin’s mission is to help people change their lives and build a life by design. Whether it’s more money or more time doing what they love or with their families, helping people achieve their dreams ultimately allows her to achieve her goals as well.
“There is a lot of grit and rejection you’re going to need to expect and accept when starting a new business,” offers Rankin. “Leverage and delegation to the right people is critical and can make or break a company early on.”
Are there any specific resources Rankin recommends to new businesses in the field?
“Leveraging AI to help configure certain marketing campaigns,” she advises. “Examples include SOPs (standard operating procedures) and specific systems within your organization. Best standard practices being a reliable CRM (customer relationship management) and a robust follow-up system with the help of automation for prospecting and following up as you grow.”
Indeed, AI is becoming increasingly important in running nearly all ventures, including small businesses. “Start by auditing your current sales process,” recommends Forbes Senior Contributor, Jodie Cook. “Install an AI tool like Conversica or Exceed.ai. Connect it to your CRM. Set clear criteria for lead scoring. Build message templates that sound human. Train your team to work alongside the AI. Track conversion rates to fine-tune the system.”
Rankin strives to be multi-million dollar company in revenue by the end of 2025. That will be accomplished by leveraging the team-building aspect of the coaching business by helping real estate agents and brokerage owners globally implement her team building models and systems. She plans to use a more affordable group coaching setting while continuing to excel in offering automated marketing solutions to brokerage owners to increase their profitability and agent count through NurturPro.
Bringing it all together: Creating a successful digital business using the strategies of three digital entrepreneurs
There are several strategies common to all three of these entrepreneurs that can be beneficial to anyone looking to build a digital business:
- Choose a business where you already have expertise, rather than taking a shot at something completely new.
- Clearly identify your target customer base, and what needs you can meet.
- Create digital products or services to meet those needs and be ready to develop new ones as new customer needs arise.
- Be prepared to provide some information and services free of charge to build trust with your customer base.
- Take advantage of the many social media outlets to promote and grow your business.
- Automate your business, including employing AI to handle specific roles more efficiently and at a lower cost.
You can be sure these strategies work in creating a successful digital business because they’re already being implemented by rising digital entrepreneurs, like Brittany Kline, Paige Griffith, and Alexis Rankin.
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